Baby Drinks Market to Grow Rapidly by 2021, Boosted by Demand for Infant Formula
Baby juice and natural fruit juices are meant for babies up to three years of age, whereas infant formula, made from dried milk, is meant for infants.
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The baby drinks market in the European region is expected to grow due to growing demand for a wide variety of baby drinks from various countries in Europe. Following are the main reasons for growth of the baby drinks market in Europe:
· High nutritional value of baby drinks and changes in lifestyle are the main factors contributing to the rising customer preferences towards baby drinks.
· The market is filled with many baby drinks, which are perfect alternatives to breast milk. As the number of working mothers has increased, the preferences towards baby drinks and infant formula has increased, due to the convenience they provide.
· Availability of a variety of infant formula and increase in the number of health-conscious parents has further boosted the baby drinks market in European countries.
One of the globally accepted facts about infant formula is that it can replace breast milk and provides necessary nutrients to the growing babies. Considering its nutritional value and availability of a wide variety of infant formula, the Europe baby drinks market is expected to grow during the forecast period.
By geography, the baby drinks market in Europe is segmented into the U.K., Germany, Spain, France, Italy, Sweden, and rest of Europe. France dominated the baby drinks market in Europe with an 18.5% market share in 2014. The U.K. stood second with a 16.3% market share in the same year.
By revenue, the baby drinks market in Europe stood at US$15,930.9 million in 2014. The market is forecast to grow at a 3.5% CAGR to reach US$20,402.9 million by 2021.
The Many Benefits of Switching to Nutritional Infant Formula
Long gone are the days when breastfeeding was considered to be mandatory for a newborn. Changing trends have changed the mindset of parents. Considering the nutritional value of infant formula, many mothers have started considering infant formula for their newborns. The most important factor in feeding newborns with infant drinks is convenience. The high
nutrition value of infant formula helps the babies grow fast.
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As infant formula is considered to be the perfect alternative to breast milk, it leads the baby drinks market in Europe. This segment will continue to dominate the baby drinks market in Europe, as new varieties of infant formula are being introduced by market leaders during the forecast period. Nestle S.A., H.J. Heinz Company, Mead Johnson Nutrition Company, Danone, and HiPP GmbH & Co. Vertrieb KG are some of the leading players in the baby drinks market.
The baby drinks market in Europe is predicted to grow rapidly during the forecast period due to different patterns of demand in different countries across the European region.
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