Global Business Survey: Dietary Supplements Market Global Industry Analysis and Opportunity Assessment, 2014 – 2020



The research report offers a comprehensive analysis of the global dietary supplements market based on the market components and its competitive landscape.


The demand for dietary supplements relies on the needs of the end users. For instance, pregnant women are needed to take prenatal multi-vitamin supplements so as to supply appropriate nutrients to herself and the baby and geriatric consumers require multi-vitamin supplements to accomplish their dietary requirements. Hence, the key driver in this market is the specific requirement of various kinds of consumers.

The rise in health consciousness and increase in the income of the consumers are some major factors propelling the market growth. Additionally, the increase in the consumption of dietary supplements besides the daily diet of preventive healthcare is expected to stimulate the global dietary supplements industry. On the other hand, strict government regulations concerning the components of dietary supplements and consumption limits are major restraints in the growth of this market.
On the basis of products, the vitamin supplements market is estimated to contribute for the largest share amounting to 38% in total revenue generated by 2020. The Omega 3-6-9/fish oils market is expected to qualify for the second position with an estimated contribution of 16% share of the total market in terms of revenue, representing a healthy CAGR of 13.2% during the period of the forecast.

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By application, the market for dietary supplements taken to improve health, commonly known as general health supplements market, is likely to contribute for the largest part in the total revenue generated by the end of the forecast period. The market for dietary supplements utilized to increase energy levels is estimated to exhibit a CAGR of 13.3% during the forecast period.

During the forecast period, the market in Asia Pacific is expected to drive the global market in terms of revenue, accounting for the largest share of 44% by 2020, followed by Europe and North America. The global dietary supplements market is highly fragmented owing to the large number of market participants. Nature’s Bounty, Inc., Herbalife Ltd., Glanbia Plc, Novartis AG, DANONE, BASF Corporation, Omega Protein, and Atrium Innovations are some of the major companies operational in this industry, wherein Spain-based DANONE and the U.S.-based Herbalife are the two topmost participants.

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