Global Business Survey: Dietary Supplements Market Global Industry Analysis and Opportunity Assessment, 2014 – 2020
The research report offers a comprehensive analysis of the global
dietary supplements market based on the market components and its competitive
landscape.
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The demand for dietary supplements relies on the needs of the end
users. For instance, pregnant women are needed to take prenatal multi-vitamin
supplements so as to supply appropriate nutrients to herself and the baby and
geriatric consumers require multi-vitamin supplements to accomplish their
dietary requirements. Hence, the key driver in this market is the specific
requirement of various kinds of consumers.
The rise in health consciousness and increase in the income of the
consumers are some major factors propelling the market growth. Additionally,
the increase in the consumption of dietary supplements besides the daily diet
of preventive healthcare is expected to stimulate the global dietary
supplements industry. On the other hand, strict government regulations
concerning the components of dietary supplements and consumption limits are major
restraints in the growth of this market.
On the basis of products, the vitamin supplements market is
estimated to contribute for the largest share amounting to 38% in total revenue
generated by 2020. The Omega 3-6-9/fish oils market is expected to qualify for
the second position with an estimated contribution of 16% share of the total
market in terms of revenue, representing a healthy CAGR of 13.2% during the
period of the forecast.
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By application, the market for dietary supplements taken to
improve health, commonly known as general health supplements market, is likely
to contribute for the largest part in the total revenue generated by the end of
the forecast period. The market for dietary supplements utilized to increase
energy levels is estimated to exhibit a CAGR of 13.3% during the forecast
period.
During the forecast period, the market in Asia Pacific is expected
to drive the global market in terms of revenue, accounting for the largest
share of 44% by 2020, followed by Europe and North America. The global dietary
supplements market is highly fragmented owing to the large number of market
participants. Nature’s Bounty, Inc., Herbalife Ltd., Glanbia Plc, Novartis AG,
DANONE, BASF Corporation, Omega Protein, and Atrium Innovations are some of the
major companies operational in this industry, wherein Spain-based DANONE and
the U.S.-based Herbalife are the two topmost participants.
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