Global Sports Supplements Protein Powder witness highest share in product segment by 2020

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Millions of people consume sports dietary supplements for health benefits such as muscle building and weight loss. The market is primarily constituted of consumers who are interested in improving their health, physique, and fitness. Some of the sports supplements are also viewed as weight gainers, meal replacement powders, performance enhancers, and muscle builders.

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Sports supplements are distributed and sold through health food stores, supermarkets, fitness clubs, and pharmacies. This expanding sales network has given consumers easy and convenient access to sports supplements. Most of the times, health clubs and fitness centers act as the main source for sports supplements for consumer groups like recreational users, bodybuilders, and athletes.
As new product segments continue to emerge, sports supplements are no longer just for men. Many college students, teenagers, women, and older individuals also consume supplements to stay more active and healthier. Protein powder is the leading segment in the market. However, as of 2015, growth in the bars and ready-to-drink beverages product segment is expected to exceed that of the protein powder segment.

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The rising number of health clubs, fitness centers and urbanization are the main key drivers for the sports supplements market. The global sports supplements market also relies heavily on online sales channels. In recent years, websites such as Vitacost.com and Amazon.com have added more supplements and ancillary product offerings.

In the U.S., the total number of online shoppers is expected to reach US$215.1 million by 2018, from a value of US$191.1 million seen in 2010. Due to busy life schedules, consumers are increasingly shifting their purchasing pattern towards online shopping. This will boost the online sales of sports supplements and other sports nutritional products by 2020.
According to the United Nations Department of Economic and Social Affairs (UNDESA), Asia Pacific is expected to provide abundant growth opportunities to various market players such as MaxiNutrition, Creative Edge Nutrition, Inc., and GNC Holdings, Inc in the global sports supplements market.

Preview Analysis:

In the past few years, the global sports supplements market has experienced many changes due to emerging regional markets vying for a share of the global revenues. Certain changes in the regulations and mandates regarding the nutrition products were also seen in markets such as North America, Asia Pacific, Europe, and RoW (Rest of the World).

As things stand today, all the current regulations and mandates remain disparate in various regions of the world. Such factors have created many new business practices, ingredients, and a variety of sports nutritional and supplements’ products within the global sports supplements market. The global sports supplements market is now growing at a steady rate. This growth is expected to continue until 2020.
Sports supplements are mainly consumed by athletes and bodybuilders to improve their athletic performance. These are considered as dietary supplements and are often consumed in the form of powders, capsules, gel caps, pills, tablets, and granules.

Today, consumers are more aware about the new and improved sports supplements products than they were before. With the rise in disposable income in major developed countries, especially in North America, the willingness among athletes and bodybuilders to spend more on sports supplements has increased.
The sports supplements market is rapidly expanding and growing from its major markets in the U.S. towards the other developing regions of Asia Pacific and Europe. Countries such as India, China, Brazil, and Argentina are also growing in terms of improved products and rising number of fitness centers.


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