Top Rated Report: Russian IT Software and Services Market Analysis and Opportunity Assessment, 2014 – 2020
The Russian IT software and services market is experiencing steady
growth owing to the manufacturing, communication, media and entertainment, and
banking sectors.
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According to the research report, the rising e-banking,
e-commerce, and e-government initiatives taken by the government of Russia are
driving the demand for IT software and services market in Russia. Moreover, the
influx of innovative technologies for big data analytics, cloud computing,
predictive analytics, and enterprise mobility are expected to encourage demand
in the IT market in Russia in the near future. Introduction of these
technologies will also create demand in the enterprise social networks and
online marketing applications.
The Nation Wide Association of the most technically competent
software developing companies from Russia – RUSSOFT, has enabled a host of
companies to expand their horizon. As members of RUSSOFT, companies can
actively participate in international projects and can take advantage of unique
opportunities of establishing mutually beneficial relationships with foreign
organizations.
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The Russian IT software and services market is anticipating a
boost in growth due to the competitive advantage it offers companies. This has
promoted many IT giants across the globe to venture into the Russian market.
Some of the key players operating in the Russian IT software and services
market are Microsoft Corporation, LANIT Group, SAP SE, Compulink Group,
Hewlett-Packard Company, IBM Corporation, I-Teco, IBS Group, Oracle
Corporation, and Asteros.
In March 2015, BCS Financial Group, a leading investment banking
firm in Russia, said that it had chosen IBM Corporation to handle the
requirements of clients and understand customer behavior making use of insights
to help in delivering highly personalized and relevant experiences at each
touch point. This new business deal in the Russian IT and software services
market is expected to help IBM strengthen their business in Russia. Likewise,
SAP Labs CIS has been announced as a member of the nationwide association –
RUSSOFT in December 2014, which has furthered SAP SE’s expansion of IT software
and services in Russia.
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